Facebook Shop Ads:
Sirge Currently does not track this ad type.
Go to https://app.sirge.com/
1. Click On Settings
2. Click on "Manual" in Connections
3. Click on UTM for EXISTING Ad
4. Copy the UTM
5. From your Ads manager go to the Ads tab
6. Select all the Active Ads that you want to track that are not advantage plus (you will have to do them separately since they are not compatible with other ad types for the bulk edit)
7. Click on Edit
8. Click on Tracking…
9. Click on publish
After your ads have been published Sirge will start tracking all your selected existing ads. It may take Sirge up to 3-7 days to start tracking all conversions accurately.
Advantage Plus Ads:
To set up UTMs on advantage plus ads follow the same steps previously but only select Adv plus ads.
Video Ads:
For video ads with additional links in the copy you will need to add this UTM to the end of the link:
?utm_source={{site_source_name}}&utm_campaign={{campaign.name}}&utm_medium={{adset.name}}&utm_content={{ad.name}}&sirge_campaign_id={{campaign.id}}&sirge_adset_id={{adset.id}}&sirge_ad_id={{ad.id}}&sirge_source_name=facebook
Carousel Ads:
For carousel ads you will need to individually edit your ad and select each carousel card and add UTMs to each individually.
You can also watch this video tutorial on how to add UTMs to existing Ads on Facebook Ads:
To track new Ads on Facebook:
To Track TikTok Ads:
Best,
Sirge Support