How to Ensure Accurate Data in TikTok and Facebook Ads

To make the most of your advertising campaigns on TikTok and Facebook, it's important to ensure that your data is accurate. Here are some tips to help you achieve this:

1. Add UTMs to Your Ads

Without UTMs, it will be difficult to determine which ads are performing well and which ones need improvement. So make sure to add UTMs to all of your ads to ensure that your data is accurate.

2. Allow for a Learning Phase

Both TikTok and Facebook use algorithms to optimize your ad delivery based on your campaign goals. This means that your ads will go through a learning phase in our platform, during which our system will gather data and adjust accuracy accordingly.

It's important to allow for a learning phase of at least one week before making any significant changes to your campaigns. This will give our platform enough time to gather sufficient data and optimize your ads for maximum performance.

After the learning phase is complete, you can start trusting the data and making informed decisions based on the insights you've gathered.

Click here to learn how to connect your Ad accounts

Best,
Sirge Support