Visitor Name: Names collected from Tracking Script when a visitor makes a purchase though the Shopify store

Latest Visit: most recent page view data collected by Sirge

Clicks: total number of tracked Page Views for each visitor

Purchases: Total number of purchases tracked and attributed to the Visitor/customer

Source Name: The source that directed the visitor to your Shopify store

New Visitors: A visitor who has 1 session. Each session is 5 minutes. Example: Batman visits the website at 7:00pm (5 minute countdown starts here and ends at 7:05pm); he then visits the site once again at 7:01pm and 7:03pm and never visits that day again. This is one session even though he visited the website 3 times; those visits were within that 5 minute countdown. He is now a new visitor

Returning Visitors: After the first 5 min session when a user clicks back onto the website they will be considered as a returning visitor.
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Date: Month, date, year, time that each page view was registered

Page URL: The URL for the page that registered the page view

Source URL: The Website URL that hosted the page URL

Source: The source that directed the visitor to the current page

UTM Campaign: Campaign name that user clicked through from

UTM Medium: Source name user clicked through from

UTM Content: Ad name user clicked through from

Value, $: Conversion Value registered from each page

Total Page Views: # of Recorded requests to load a single HTML file (web page) of an Internet site by visitor

First Visit: Oldest page view data collected by Sirge

Total Purchases: Total number of purchases made through your Shopify store by the specific customer

Total Purchase Conversion Value, $: Combined Value of all purchases made by the specific customer

Country, State, City: As reported by the customer when making the purchase on your Shopify store
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Best,
Sirge Support