Definitions
Status: Indicates whether the ad level is on or off
Amount Spent: Total amount spent on the campaign, ad set, or ad.
Clicks: Total number of clicks from a Campaign, adset or ad that result in a visit to your Shopify Store
Purchases: Total number of purchases tracked and attributed to the Campaign, asset, or ad
Cost per Purchase: Amount spent / Purchases
Total Conversion Value: Combined Value of all purchases made through the Campaign, adset, or ad
Facebook/TikTok Generated Data: Data tracked and reported by Meta and TikTok
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